Web Design & Development
This website was designed and developed for a Career Center that wanted to effectively market its programs and courses to a broader audience.
Convert Leads for Course Signups
Improve Design, UI, and Navigation
Inform Visitors About Courses Offered
The creative process is important to understand the clients needs, as well as stay on task for the entirety of the project.
I start the design process by sitting down with the client and asking questions to help understand the needs and goals of their business.
I audit the client’s current website, taking notes on improving content layout, ui, structure, and navigation. This also helps me get a better feel for the business.
Design & Develop
I utilize the notes from my audit to begin wire-framing and designing the website pages. Once the designs are complete, I build and populate the website with its new content.
Using different web tools, I research search trends, location population, and other stats to help improve the SEO and overall ranking of the completed website.
It was important to improve the overall design and navigation of the website to ensure the visitors were easily finding the information they were searching for. Another crucial feature to the site was to make it mobile friendly and responsive for users on phones and tablets. The highest priority feature was the online application for users wanting to apply for the Career Center’s programs.
Online Course Sign-up
Since the completion of the project, I have been contracted annually to complete monthly updates and maintenance for the website.
Tracking and recording analytics for the website allows me to make adjustments to improve overall usability and content for users and my client.
Since the site launch, the Career Center’s program applications and overall publicity has substantially increased, even with the current pandemic. This is the result of proper SEO, design, development, and the option for users to apply online.